China Sports Culture Expo · China Sports Tourism Expo November 27-29,2020 Guangzhou Poly World Trade Center Expo

Detailed Agenda

2019

Main Conference: China International Sports Culture and China Sports Tourism Forum–Opening Ceremony

 

The Party Central Committee and the State Council attach great importance to the development of sports. General Secretary Xi Jinping stressed that it is necessary to grasp the positioning of the dream of strengthening the country and the Chinese dream, to integrate sports industry into the Two Centenary Goal, to take the people as the center and implement the national strategy of national fitness, to deepen the reform of sports, to update the sports concept, and to promote the coordinated development of mass sports, competitive sports and sports industry. Themed Seven Decades of Prosperity, New Start for Sports, the conference reviews the achievements in the development of sports in the 70 years since the founding of P.R.C., and explores the future of sports under the new era.

 

November 28(Morning) Main Conference, Hall 5, 3F

 

 

Opening Ceremony

10:30-10:34

Opera Rhythmic Gymnastics

10:34-10:37

Opening Video

10:37-10:42

Opening Ceremony Host: Tu Xiaodong 

Director-General of the Publicity Department of General Administration of Sport of China

10:42-10:47

Opening Address: Wang Dong

Vice Mayor of Guangzhou Municipal Government

10:47-10:50

Host Introduces IOC President Thomas Bach's Speech

10:50-10:53

Address: 

Xu Yunli Chinese National Women's Volleyball Team Player

10:53-10:58

Opening Address: Qin Weizhong

Vice Governor of Guangdong Province

10:58-11:03

Opening Address: Yang Ning

Vice Minister of General Administration of Sport of China

11:03-11:07

Launching Ceremony

 


Main Conference

11:07-11:08

Opening Ceremony Host: Huang Jin

Deputy Director of the Sports Culture Development Center of General Administration of Sports of China

11:08-11:18

Opening Ceremony Host: Tu Xiaodong 

Director-General of the Publicity Department of General   Administration of Sport of China

11:18-11:28

Keynote Speech: Peng Weiyong

Deputy Director-General of Finance Department of General Administration of Sport of China

11:28-11:38

Keynote Speech: Poul-Erik Hoyer

President of Badminton World Federation

11:38-11:48

Keynote Speech: Ingmar De Vos  

President of Fédération Equestre Internationale (FEI)

11:48-11:58

Keynote Speech: Piao Xuedong

Director of the Marketing Department of the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games


Sports DirectorsForum

 

The Sports Bureaus Directors’ Forum intends to invite the directors of the provincial sports bureaus to discuss how to promote the construction of a strong sports country and promote the coordinated development of sports in various provinces, focusing on the Outline for the Construction of Sports Powers.

 

November 28(Afternoon) Main Conference, Hall 5, 3F                                       

Main Forum·Sports Directors’ Forum

 

ModeratorJi Weidong 

Deputy Director of Sports Culture Development Center of General Administration of Sports of China

14:00-14:10

Opening AddressLi Zhiquan

Deputy Director of the Policy and Regulation Department of General Administration of Sports of China

14:10-14:40

Keynote SpeechLi Kemin      Director of Tianjin Sports Bureau

14:40-15:10

Keynote SpeechChen Zhe     

Director of Heilongjiang Provincial Sports Administration  

15:10-15:40

Keynote SpeechWang Yuping

Director of Guangdong Provincial Sports Administration

15:40-16:10

Keynote SpeechNie Chun  

Secretary of Party Committee of Xinjiang Uygur Autonomous Region Sports Bureau  

(Note: The final schedule is subject to the actual arrangements of the day)


Sports Business Forum

In September 2019, the General Office of the State Council issued the Opinions on Promoting the National Fitness and Sports Consumption to Promote the High-Quality Development of the Sports Industry, and proposed to vigorously cultivate sports service formats such as competition performances and create a number of well-known enterprises and self-owned brands. As an important part of the sports competition performance industry, the construction of the branding of sports events is closely related to the future development of sports events. Under the market economy conditions, the branding of sports events can better promote the development of related sports industry and national fitness activities. This forum aims to launch a series of hot topics around sports event operations, event marketing strategies, market development and promotion, event risk management, and fan economy, bringing an international commercial exchange event to domestic sports industry practitioners.

 

      November 28(Afternoon) Room B, Hall 5, 3F

14:00-14:05

Address: Peng Weiyong

Deputy Director-General of Finance Department of General Administration of Sport of China

14:05-14:20

Subject:  Development Status and Trends of Equestrian Industry

Keynote Speech: Ingmar De Vos   

President of Fédération Equestre Internationale (FEI)

14:20-14:35

Subject:  France, a Global Player in Sporting Events Organization

Keynote Speech:  Thomas OUDART

Vice-President Business Development SODEXO Sports & Leisure

14:35-14:50

Keynote Speech: Wei Bin  

Assistant President of Sunac China Culture Tourism Group, General Manager of Sunac Guangzhou Themed Entertainment Culture Tourism Management Company

14:50-15:05

Subject: Environmental and Scientific Sustainability of Synthetic Sports Surfaces

Keynote Speech: Chen Chen     Vice President of Tongxin Sports

15:05-15:20

Keynote Speech: Shen Tao

Managing Director of Petanque Shanghai Sports Development Co., Ltd.

15:20-15:35

Subject:  Technologicalized Sports Advance Innovation of Sports Industry

Keynote Speech:  Zhou Li   Founder/President of Chengdu DAO Pureland

15:35-17:00

Dialogue:  Sports Business Opportunity

Moderator: Zhang Li   Vice President of IDG China

Panelists:  

Zhang Jiahua      Chairman of Shenzhen Good Family Industry Co., Ltd.

Rodrigo Guerra  CEO of Mandatum Sports

Bill Pan                Managing Director of Fosun Sports

Gao Min               China’s First Olympic Champion on Springboard Diving

(Note: The final schedule is subject to the actual arrangements of the day)

 

 

 

Presidents of Sports Colleges and Universities Forum

 

Presidents of Sports Colleges and Universities Forum aims to show the status and role of higher sports colleges in cultivating sports talents, disseminating sports culture, serving economic and social development, and building a strong sports country. Leaders in charge of relevant sports colleges will be invited to demonstrate the achievements of physical education in higher sports colleges and explore the future development of higher sports colleges.

 

November 29(Morning) Room A, Hall 5, 3F

9:00-9:05

Address: Official of General Administration of Sport of China

9:05-9:25

Subject: Promote High-quality Development and Serve the Building of a Powerful Sports Nation

Keynote Speech: Pan Qin

Deputy Secretary of the Party Committee of Shanghai University of Sport

9:25-9:45

Keynote Speech: Peng Daohai

Secretary of the Party Committee of Wuhan Sports University

9:45-10:05

Subject: Inherit Revolutionary Spirit and Cultivate Promising Successor

Keynote Speech: Zhu Yuanli

President of Xi'an Physical Education University

10:05-10:25

Keynote Speech: Liu Qing

Secretary of the Party Committee of Chengdu Sport University

10:25-10:45

Keynote Speech: Liu Fang

Deputy President of Shenyang Sport University

10:45-11:05

Keynote Speech: Chen Qi

Deputy Secretary of the Party Committee of Guangzhou Sport University

(Note: The final schedule is subject to the actual arrangements of the day)

 

China Sports Culture Tourism Venture Capital Forum and Project Docking

 

In order to actively respond to the Guiding Opinions on Vigorously Developing Sports Tourism, and The Action Plan for Further Promoting Sports Consumption (2019-2020) issued by the State General Administration of Sports and the National Development and Reform Commission, and The Opinions on the Promotion of High-quality Development of Sports Industry by sports consumption issued by the State Council, promote the in-depth integration of sports culture and sports tourism, advance the rapid development of sports and cultural tourism, expand the scale of sports and cultural tourism industry, accelerate the sustainable development of sports culture and tourism, this forum is to provide a platform for sports culture and sports tourism related enterprises, brands to display and connect with capital.

 

November 29(Morning) Room B, Hall 5, 3F

09:00-09:05

Guests Introduction

09:05-09:20

Opening Address & Keynote SpeechHuang Jin

Deputy Director of the Sports Culture Development Center of General Administration of Sports of China

09:20-09:30

Keynote Speech: Jennifer Xu  President of IDG Asia

09:30-11:50

Subject: Sports and Cultural Industry Integration Development

09:30-10:10

Group 1( Projects·Roadshow)

Guizhou "Muliqiqi" Health Resort

Zhejiang Shen Xian Ju Forest Park

Qinghai Longyangxia Sports and Leisure Town

 Comments and Q&A

10:10-11:00

Group 2(Projects·Roadshow)

Zhejiang Baifenglin Car Off-Road Base Countryside Tourism

Shanxi Shengtianhu Sports and Leisure Town

Wei Nan, Shaanxi, Luyang Lake Cultural and Sports Tourism Project

Dadou Mountain Aviation Theme Park

Comments and Q&A

11:00-11:50

Group 3(Projects·Roadshow)

Wildman "Pentathlon" Outdoor Sports in Hubei

China Eco-Quadrathlon Open Tournament

2020 Galloping Straight International Ride and Tour Cultural Festival The 6th Mountain Bike League of Qin Zhidao

Sports Hefei Smart Sports Cloud Platform

Comments and Q&A

 

Representatives of Investment Institution: 

Li Jianqiao       Deputy Director of Tsinghua University PBC School

 of Finance

Hu Shunqiang  Founder of Polaris Capital

Xin Ying           Partner of KAIXING Capital

Yao Jincheng   Managing Partner of Inno Angel fund

Wan Bin           Chairman of WanHuiHeFeng Investment Consulting

(Shenzhen) Co., Ltd.

Peng Yuancai  Shenzhen Huatang Ancient Village Town Industry Investment Management Co., Ltd.

Li Yang       Founder and CEO of NEW LVJIE

Lv Chunyi   Vice President of Shenzhen Investment Department of China Tourism Industry Fund Management Co., Ltd.

Gao Shenghan Vice President of Shenzhen Investment Department of China Tourism Industry Fund Management Co., Ltd.

11:50-12:00

Conclusion & Group Photo

(Note: The final schedule is subject to the actual arrangements of the day)

Youth Sports Development Forum

Issued by the General Office of the State Council in August 2019, the Outline for the Construction of a Strong Sports Country listed young people as key groups, incorporated the physical fitness of students into the evaluation system of the government, the education administrative department, and the school, and fully implemented the youth sports activity promotion plan. To deploy young people's training and competitions, it is proposed that the youth sports service system will be more sound, the physical literacy will be significantly improved, and the health status will be significantly improved. The Youth Sports Development Forum aims to implement the Outline for the Construction of Sports Powers, guides the promotion of youth sports work, and promotes the development of youth sports.

 

09:00-09:05

Address: Qing Shanglin

Deputy Director-General of Youth Sports Department of General Administration of Sports of China

09:05-10:35

 Subject: Introduction of Chinese Football Red Plan

Keynote Speech: Chris Van Puyvelde

Chief Technical Officer of Chinese Football Association

10:35-11:40

Subject: Analysis on Outline for Building a Leading Sports Nation with Work of Youth Sports

Keynote Speech: Pei Lixin 

Director of the Youth Sports Research Center in Guangzhou Sport University

(Note: The final schedule is based on the actual agenda of the meeting day)

November 29(Morning), Room C, Hall 5, 3F

 

Museum Curators’ Forum

The Museum Curators’ Forum will focus on museum exhibition content planning, cultural creation, international cooperation, digital construction, culture publicity and so on. Based on cases analysis, the forum will discuss the current situation and bottleneck of the museum development, and apply innovative thinking to explore a sustainable way of Chinese museum industry.

 

09:00-09:05

ModeratorHuang Jin   

Deputy Director of the Sports Culture Development Center of General Administration of Sports of China

09:05-09:20

Keynote Speech: Yasmin Meichtry

Head of Olympic Foundation for Culture and Heritage

09:20-09:35

Keynote Speech: Han Yong

Art Director of The China Millennium Monument

09:35-09:50

Keynote Speech: Pan Shouyong

Librarian of Shanghai University, PhD Supervisor

09:50-10:05

Keynote Speech: Wang Ding

Director of Taiyuan Art Museum

10:05-10:15

Keynote Speech: Xing Wenjun  Director of The Golf Heritage Museum

10:15-11:30

Dialogue: The Construction and Operation of Contemporary Museums (The Construction of Contemporary Museums, the Study of Museum Exhibitions, and the Development of Museum Cultural and Creative Industries)

Panelists

Qi Qingguo    Executive Vice President and Secretary-General of Beijing Museum Association, Director of Information Center of Beijing Bureau of Cultural Relics

Zhu Qiang       Director of Shanxi Sports Museum 

Ma Guoqing    Director of Qi Heritage Museum

Zhang Zeming Director of Guangzhou Sports Culture Museum 

(Note: The final schedule is based on the actual agenda of the meeting day)

November 29(Morning), Room D, Hall 5, 3

Mountaineering Forum

In order to actively respond to the Guiding Opinions of the General Office of the State Council on Accelerating the Development of the Fitness and Leisure Industry and the Health China 2030 Planning Outline so as to thoroughly implement the Healthy China and national fitness strategy and improve the fitness and leisure services. Outdoor sports represented by mountain climbing are becoming a key development industry. This forum aims to study, formulate and improve the mountaineering sports series system, popularize rock climbing, and promote the innovation and transformation of mountaineering.

 

November 29(Afternoon), Room A, Hall A, 3F

14:00-14:05

Opening Video

14:05-14:10

AddressLin Xiaohua 

Secretary of the Party Committee of National Olympic Sports Center 

14:10-14:25

Subject: The New Stage and Challenge of Chinese Mountaineering

Keynote Speech: Serge Koenig   

Senior French Expert in Mountaineering and Alpine Skiing

14:25-14:40

Subject: Nepal’s Mountain Tourism Resources

Keynote Speech: Santa Bir Lama  

President of Nepal Mountaineering Association

14:40-14:55

Subject: Training Mode of Mountaineering Guide Talents

Keynote Speech: Ciren Sangzhu

Principal of Tibet Himalayan Mountaineering Guide School,

General Manager of Himalayan Expedition Co., Ltd.

14:55-15:10

Subject: The Development and Evolution of Mountaineering Equipment

Keynote Speech: Zhong Chengzhan  Founder of KAILAS

15:10-15:25

Subject:  The Spirit of Mountaineering: Individual and Group Cultivation

Keynote Speech: Cao Jun  CEO of Shenzhen SGI Holding Co., Ltd.

15:25-15:40

Subject:  Introduction to the Concept and Standards of International Guide

Keynote Speech: Jon Otto 

American Mountain Climbing Instructor (Guide),

President of Chengdu Leadclimb Mountaineering School

15:40-15:55

Subject:  Brand View on Outdoor Industry Construction with Chinese Characteristics

Keynote Speech: Chai Jing

Vice President of the Marketing Center of TOREAD

15:55-16:10

Subject:  An Immersion into Successful Climbing Business Operations

Keynote Speech: Claire Buonavista    

Sales & Marketing Leader of Entre-Prises Climbing Walls

16:10-16:25

Subject: The Era Value of Mountaineering Spirit 

Keynote Speech: Ciren Danda  Mountaineering Coach and Secretary of the District Sports Bureau, National Athlete

16:25-17:00

Dialogue: The Cultural Continuity of Himalayan Mountaineering

Panelists:

Luosang Dawa, Renqing Pingcuo, Ciren Duoji, Bianba Zhaxi, Luo Ze, Zhaxi Ciren, Zhaxi Pingcuo, Deqing Ouzhu

17:00-17:05

SummaryNima Ciren

Director of Sport Bureau of the Tibet Autonomous Region

(Note: The final schedule is subject to the actual arrangements of the day)

 

 

Winter Sports Industry Forum

 

According to the guidance of the General Office of the State Council on accelerating the development of the fitness and leisure industry, the 2022 Winter Olympics will be held with unprecedented opportunities and policy dividends, driven by the promising power of engaging 300 million people on the ice and snow, and the investment impulse of the capital sector, the development prospects of China's ice and snow industry are infinite. However, lack of professional talents, operation of ice field, and balanced development, China’s winter sports industry has never been a smooth sailing. This forum will invite international winter sports associations and operating agencies to share experiences and provide reference for the development of winter sports and ice industry in China.

 

November 29(Afternoon), Room B, Hall 5, 3F

 

14:00-14:05

Address: Yu Jianyong  Director of the Financial Management and Audit Center of General Administration of Sport of China

14:05-14:20

Keynote Speech: Piao Xuedong

Director of the Marketing Department of the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games

14:20-14:35

Subject: The Macro Market Status of Winter Sports Industry

Keynote Speech: Hong Jiang

Deputy Director-General of the Winter Sports Administrative Center of General Administration of Sport of China

14:35-14:50

Subject: How to Popularize Winter Sports

Keynote Speech: Zhou Song

General Manager of the HC Kunlun Red Star (Shenzhen)

14:50-15:05

Subject: Operation Management of the Ice Field

Keynote Speech: Li Jin

Deputy General Secretary of Guangdong Winter Sports Association and Vice President of Glacier Bay Group

15:05-15:20

Keynote Speech: Liang Guanhua

 Marketing Manager of Dolomiti Life Town

15:20-16:30

Dialogue: Investment Opportunities and Investment Strategies of Winter Sports Industry

Moderator:  Luo Ranfeng  

Vice President of Marketing of SportsMoney

Panelists: 

Huang Jing   Deputy Manager General of the Marketing Center of

                       Genting Resort

Liang Guanhua    Marketing manager of Dolomiti Life Town

Zhou Song    General Manager of the HC Kunlun Red Star (Shenzhen)

Alex Wu        Senior Officer of Royal Norwegian Embassy- Commercial

Section, Head of Invest in Norway - China Division,

responsible for Winter Sports projects towards to China

(Note: The final schedule is subject to the actual arrangements of the day)

The Bay Area Cooperation Forum on Sports Culture and Sports Tourism

    

The Bay Area Cooperation Forum on Sports Culture and Sports Tourism aims to explore the path of the future Bay Area, promote the coordinated development and vigorous development of sports culture by drawing on outstanding development cases of other Bay Areas. The forum will invite the Greater Bay Area and international Bay Area government representatives and business representatives to share their views on regional policies, excellent cases in the international Bay Areas, innovation and promotion models of sports culture projects, application technology upgrades in sports towns, etc., to help the Greater Bay Area achieve a win-win cooperation in the sports industry.

 

November 29(Afternoon), Room C, Hall 5, 3F

14:00-14:15

Subject: The Environment and New Forms of Equine industry Development 

Keynote Speech: Ingmar De Vos  

President of Fédération Equestre Internationale (FEI)

14:15-14:30

Subject: Industrial Cooperation on Esports and the Bay Area 

Keynote Speech: Colin Webster  

President of International Esports Federation (IESF)

14:30-14:45

Subject: Research on the Path of High Quality Development of China's Sports Industry

Keynote Speech: Ji Peiduan    

CEO of Shenzhen Dimeno Consulting Co., Ltd.

14:45-15:00

Subject: Overview of International Events and Events in Macau

Keynote Speech: Jouker Liang

Vice President of Macau Esports Federation

15:00-15:15

Subject: "Sports+Tourism" All-for-One New Tourism Way

Keynote Speech: Zhao Wenzhi  Director and Executive Vice President of GZL International Travel Service Ltd.

15:15-15:30

Subject: Expand the Platform of Sports Venues, Build Cultural, Sports and Tourism Industry Chain

Keynote Speech: Tang Sheng

General Manager of Guangzhou Pearl River Sports Culture Development Co., Ltd.

(Note: The final schedule is subject to the actual arrangements of the day)


National Fitness and Health China Forum

 

In order to implement the national strategy of national fitness, help build China's health, promote the public to establish a scientific fitness concept, and further set off a national fitness boom, National Fitness and Health China Forum focuses on improving sports public facilities and public services, building smart community fitness centers and technology and sports. Cross-border integration and other national fitness priorities and hot topics will provide suggestions for promoting healthy China.

 

 

November 29(Afternoon), Room D, Hall 5, 3F                                 

14:00-14:05

Address:  Qiu Ru, Deputy Director of the Mass Sports Department of General Administration of Sport of China

14:05-14:20

Subject:   Active Health Starts from Individual

Keynote Speech: Zhang Xia

Deputy Director of National Institute of Sports Medicine and Vice President of Sports Hospital of General Administration of Sport of China

14:20-14:35

Subject: Take Health Initiative: Upgrades and Transformation of National Fitness in Construction of Health China

Keynote Speech: Dai Jian 

Professor of Shanghai University of Sport

14:35-14:50

Keynote Speech: Meng Fanxiang 

Deputy Secretary General of CPC Rizhao Municipal Committee, Director of Rizhao Municipal Sports Bureau

14:50-15:05

Subject: The Relationship between Sports Events and Community

Keynote Speech: Alan Kidd

President & CEO of the Sports Events & Tourism Association

15:05-15:20

Keynote Speech: Li Xiangchen

Center Director and Researcher of Intelligent Sports Innovation Research Center of the Sports Science Research Institute of General Administration of Sports of China

15:20-15:35

Subject:  Application of Internet Technology in National Fitness

Keynote Speech: Long Lihong

CEO of Shanghai Tianjian Sports Technology Development Co., Ltd.

15:35-15:50

Subject:  Intelligence Technology in the Application of National Fitness

Keynote Speech:  Zhang Jiahua   

Chairman of Shenzhen Good Family Industry Co., Ltd.

15:50-16:05

Keynote Speech:  Han Wei   CEO, Co-founder of Hi-LEFIT

(Note: The final schedule is subject to the actual arrangements of the day)